The AlphaTheta

Experience Centre

Proaudio Sandton

The AlphaTheta Experience Centre

Opens at Proaudio Sandton

Sandton just got a brand-new heartbeat, and it’s pumping to the rhythm of the AlphaTheta Experience Centre at Proaudio. The AlphaTheta Experience Centre isn’t just a showroom; it’s a playground for DJs, producers, and music lovers stepping into the future of performance.

A First-of-its-Kind Space in South Africa

Designed to showcase the full AlphaTheta and Pioneer DJ ecosystem, this groundbreaking space invites everyone to explore, experiment, and engage with world-class gear.

Start from Scratch Section

The journey begins here, created for newcomers and aspiring DJs. You’ll discover the approachable yet powerful DDJ-FLX2, DDJ-FLX4, and DDJ-REV1. The portable Omnis-Duo and Wave-Eight wireless speaker demonstrate how performance can move beyond the booth into any environment.

The Battle Station

For those who thrive on skills and creativity, the Battle Station delivers raw energy. Featuring the Euphonia rotary mixer, the iconic PLX-1000 turntables, and a full range of mixers, this section celebrates scratching, blending, and pure turntablism.

The Main Section

Step into the crown jewel of the centre. Connected and ready, the CDJ-3000, DJM-A9, DJM-V10, DDJ-REV7, XDJ-AZ, and XDJ-XZ provide unmatched freedom. With headphones, monitors, and essential tools, this area ensures flawless sets for every DJ.

Music Production Section

Producers gain inspiration in this space, designed for fresh creativity. At its core is the groundbreaking Chordcat, a revolutionary tool for instantly building harmonies and ideas. Surrounding gear fuels innovation for the next generation of producers and studio enthusiasts.

Main Booth Section

Workshops and training sessions come alive here. Proaudio hosts demos, group classes, and learning opportunities, giving DJs and creators a chance to engage directly with professional club and festival gear.

The Red Room

This glass-fronted booth stands out as more than just another DJ setup. Equipped with the flagship Opus Quad, the Red Room doubles as a live performance and recording space. With the crowd watching from outside, it transforms education and practice into a unique performance experience.

A Hub for South Africa’s DJ Culture

The AlphaTheta Experience Centre at Proaudio is more than a showroom. It’s a hub, a training ground, and a cultural celebration. Whether you’re a beginner, a bedroom producer, or a touring professional, this is where South Africa meets the future of DJing.